Creativity is a form of superhuman magic that

Creativity is a form of superhuman magic that transforms the ordinary, mundane or merely functional into something more dynamic, fun, spirited, sensory, useful and beautiful. It is the result of a ginormous human imagination coalescing with dirty stubborn, real world problems in order to give birth to something mind-blowing distinctive, original and godlike.
— Howard Collinge, Beautiful Economics: How art, design, beauty & Unicorns will save the universe